Every cell phone user has done it: forgot to lock their phone's keypad and accidentally called the first person in the contact list. Usually some unlucky person by the name of Aaron or Abigail.
Belgian ad agency Duval Guillaume came up with a clever campaign that turns accidental calls into accidental donations to the Belgian League for the Blind. They're asking people to add 'A Blind Call' to their list of contacts (for those of you in Belgium, the phone number is 070 222260). Every time the number is called, A Blind Call is given a cut of the call's proceeds. Calls are cut off after 30 seconds, and the cost to the dialler is never more than EUR 0.75.
Not only will the proceeds help the League for the Blind fund useful projects and research for sight-impaired people, every Alice, Alan and Abdullah will be spared a few coat-pocket soundtracks. ;-)
Peel ‘n Taste® is the innovative and cost-effective sampling system that provides consumers with a sensory sampling experience via flavor strips that replicate a brand's taste and aroma.
Aiming to empower independent artists, SellaBand has created a platform that enables fans to sponsor bands, and get a piece of the action in return. How it works: fans, dubbed Believers, find an artist they like on SellaBand.com. For USD 10, they can buy a share, or 'Part'. Once the band has sold 5,000 parts, SellaBand arranges a professional recording, including top studios, A&R managers and producers. Believers receive a limited edition CD of the recording.
The interesting twist is that the songs are then made available as free downloads. Income comes from advertising revenues, which are split three ways: artist, believer and SellaBand. The company will also sell CDs through regular channels, sharing profits with artists and believers.
Advertisers competing for the much desired attention of the college-aged set now have another opportunity to get their ads in the hands of students-and hold their interest for up to 90 minutes. FreeHand Advertising distributes free note-taking paper to students on their way to class. Each page is branded with the same type of horizontal ad you see on websites, only these are visible for at least the duration of a college lecture, and longer if students refer back to their notes (as they should).
FreeHand agents operate at 90 of the biggest college campuses in the United States, reaching up to 3,500,000 students in 32 states, including all major cities. Businesses can select which campuses they want to market to, for local or nationwide campaigns, or to a targeted demographic. Thorough post-campaign reports detail how many sheets were distributed and even include pictures of agents handing them out to students.
Ads can be used to gain visibility, offer coupons, or promote sales, grand openings or other events. Colored and recycled papers are also available, and larger images can be displayed as watermarks. With so many brands and marketers reaching out to this market, note paper is an innovative low-tech solution for grabbing their attention. And free love-giving away ad-sponsored anything-is generally appreciated by those on the receiving side, too. (Related: Free photocopies for students.)
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